The battle between blue versus red is not only found in politics but has also had a long-standing history between the two iconic soda brands, Pepsi and Coca-Cola. These two beverage companies have been competing for well over 100 years as they were founded in 1893 and 1886 respectively. Pepsi was created in a drug store and was originally called Brad’s Drink. Coke was created by a Pharmacist who initially named the drink Pemberton’s French Wine Coca. Obviously, some rebranding and marketing was necessary to help both of these start-up companies.
In 1975, Pepsi launched The Pepsi Challenge and through blind taste testing, consumers chose which cola they preferred – Pepsi or Coke. Consumers’ tastes seemed to be shifting more towards Pepsi’s sweeter taste, so in 1985 Coke reacted by launching New Coke which was later renamed Coke 2 in 1992.
New Coke’s sweeter formula failed, and consumers wanted their original Coke back. Coke reintroduced it, and that is why it received its new name – the name we call it today, Coca-Cola Classic.
The Competitive Cola World
It’s not a secret that these two companies are adversaries and constantly fight for market share. They have very strong marketing departments and aggressively pursue consumers to buy their brands. Just take The Super Bowls for example. Up through last year’s Super Bowl LIV, Pepsi spent the second-highest amount of money on commercial ads while Coke was in third place. Over the years, they collectively spent $522 million dollars on these Super Bowl ads.
In more recent years, these companies have used their brand might to proliferate the market by introducing new flavors using their flagship names. We have seen Pepsi and Coke Cherry, Zero, Vanilla, decaffeinated, with lemon, black cherry, etc.
Even with these companies’ long history, strong advertising, and brand proliferation, it may sometimes be difficult to just find a regular can or bottle of Pepsi or Coca-Cola Classic. You may have one of these colas in your breakroom, but how can you make both colas available in your work’s vending machine or micro market?
Pepsi & Coke Break Room Products
In the Vending and micro market world, these cola companies use marketing dollars to help subsidize the cost of vending machines or coolers that have their brands’ name on them. Part of their machine lease agreement is to offer their full line-up of products, so you won’t be able to solve this dilemma by using machines with Coke or Pepsi branding. You will only find their exclusive brands in those machines.
At A.H. Management Group, we selectively use both Coke and Pepsi machines for smaller locations; however, we generally provide our own, non-branded machines and coolers in order to offer all of the top selections: Coke, Pepsi, Mountain Dew, Dr. Pepper, etc. By using our own cold beverage machines, our customers will find the best sellers from not just one beverage company but from all the major beverage companies.
Soda Vending Machines and Coolers in the Office
We make it easy to offer all the top-selling beverages in your break room. Simply call our number (847.704.7716) or send a quick email request to firstname.lastname@example.org to have one of our Sales Representatives contact you. They will make sure there is enough power and space for the machines or coolers to operate in your break room. Then you can choose from our wide selection of beverages to offer your associates their favorite drinks.
A.H. Management Group is The Breakroom Specialist serving the greater Chicago and Milwaukee areas. We also provide many other services that complement name brand cold beverages in vending machines and micro markets. Our other services include office coffee, snacks, kitchen supplies, dining services, catering, fresh food, bottled and filtered water coolers, pantry services, carbonated waters, and cold brew coffees.