The battle between blue versus red is not only found in politics but has also had a long-standing history between the two iconic soda brands, Pepsi and Coca-Cola. These two beverage companies have been competing for well over 100 years as they were founded in 1893 and 1886 respectively. Pepsi was created in a drug store and was originally called Brad’s Drink. Coke was created by a Pharmacist who initially named the drink Pemberton’s French Wine Coca. Obviously, some rebranding and marketing was necessary to help both of these start-up companies.
In 1975, Pepsi launched The Pepsi Challenge and through blind taste testing, consumers chose which cola they preferred – Pepsi or Coke. Consumers’ tastes seemed to be shifting more towards Pepsi’s sweeter taste, so in 1985 Coke reacted by launching New Coke which was later renamed Coke 2 in 1992.
New Coke’s sweeter formula failed, and consumers wanted their original Coke back. Coke reintroduced it, and that is why it received its new name – the name we call it today, Coca-Cola Classic.